Post-purchase emails are essential for a successful customer experience. It’s a great way to keep in touch with your customers and establish a real relationship of trust with them.
In this article we’ll take you step by step through the process of writing the perfect shipping confirmation email!
What is a shipping confirmation e-mail?
This email informs you that the parcel is on its way. The more details there are about the shipment, the more reassuring it is for your customer.
Why is the shipping confirmation e-mail important?
Customers want to feel in control, and to be able to consult information about their orders at any time. After making a purchase, your customers may feel anxiousAfter their purchase, they lose control. They’ve just provided personal information and made an online purchase, sometimes at a high level. Inevitably, when your customers are worried, they turn to your customer service department for information. This increases the rate of WISMO rate, which costs you dearly, when some problems could have been solved efficiently via order tracking notifications. Shipping emails are therefore very important, as they announce the start of the delivery of your parcel.
And yet, few companies know how to create good shipping confirmation emails. Most use the same templates over and over again, with little thought given to creating a brand experience and building real relationships with their customers.
Best practices for creating the perfect shipping confirmation email
Improve sales and customer satisfaction with your e-mails.
What essential information does a shipping confirmation e-mail contain?
Writing an engaging confirmation email isn’t necessarily as easy as you might think. It takes time to be original and authentic, while providing the right information.
1 – The subject line: be clear about your intentions. The purpose of your e-mail must be understandable as soon as it arrives in the mailbox.
2- Announce future actions to be taken on your side. The parcel is now on its way, but what actions do you still need to take? Be clear with your customers and inform them of the expected delivery date, the number of packages to expect in the case of multi-package orders, and the pick-up location (post office, relay point, home, etc.).
3 – Explain where and how to ask for help in case of trouble. It’s essential to provide a means of communication so that your customers can reach you if they need to. Be explicit and make it as easy as possible to reach you, whether via chat, phone or e-mail.
4 – Add additional content. You can, for example, include usage tips, explanatory tutorials, suggestions for additional accessories to buy… Be creative, it’s an excellent way to drive additional sales AND strengthen the relationship with your customers by offering useful, targeted content.
Parcel delivery and e-commerce order tracking are no easy tasks. So it’s vital to know and be able to check the status of your e-commerce orders in real time. Efficient tracking will help you reduce the number of after-sales service calls and build trust with your customers. If you have to juggle with several carriers, late deliveries, stock-outs, multi-piece shipments… It’s a good idea to have all your order and shipment data available on a single platform.
Shipping confirmation notifications are essential elements of the post-purchase experience. They can help you add value to the transaction, build customer loyalty and establish a strong brand identity.
Our solution enables you to create effective post-purchase e-mails that increase customer satisfaction.